I firmly believe that a website is no longer optional if we want to be taken seriously as music professionals, whether teachers or performers. A website is critical as a source of up-to-the-minute information about us when so much online data remains in perpetuity to be discovered by search engines even if it is long out of date. As an extension to this, social media platforms provide us with easy ways to integrate our communications and reach a range of different audiences. In this way we can support marketing activities carried out by organisations we work with and generate an independent following for other kinds of self-generated and collaborative projects.
It’s now pretty straightforward to create and maintain a high-quality site using no-cost tools available online. As we showed this afternoon, the site-building technology has been transformed in the last few years (perhaps in response to ‘intuitive’ software developed as apps for smartphones) and is really accessible to anyone with a couple of hours to devote to it.
Happy attendees all went home smiling – and with a website. Job done.